Rahul M.
Founder · Engineering
Wrote his first line of code at 11. Has shipped software in 4 industries. Insists on small teams, on purpose.
Unexpected fact
Once debugged a production outage from a moving train.
Seven people. One studio. We design, build, and ship products that earn their keep — and we do it in weeks, not quarters.
Wrote his first line of code at 11. Has shipped software in 4 industries. Insists on small teams, on purpose.
Once debugged a production outage from a moving train.
Came from a print background. Still believes in negative space, kerning, and the case for serif italics.
Owns 11 vintage typewriters. Uses them.
Backend specialist. Writes Postgres queries the way some people write poetry. Reviewed every PR for 3 years.
Has read the SQLite source code cover to cover.
Spent five years in ops before crossing over. Her workflows have collectively saved clients ~14,000 hours.
Has automated her own grocery list.
Native iOS, native Android, and React Native — fluent in all three. Knows when each one is the right answer.
Reads App Store rejection emails for fun.
Translates founder ambition into Friday demos. Keeps the pace honest. Asks the question everyone is avoiding.
Runs ultramarathons. Says it helps with patience.
Joined as our first hire from outside the founding circle. Already shipped two case studies in his first year.
Self-taught. We tested him for 6 hours. He passed.
In 2022, three of us were freelancing for the same Bangalore-based startup. Different roles, no shared org chart. We kept ending up on the same calls, solving each other's problems, drafting each other's docs.
It became obvious — to us and to the client — that we worked better as a unit than as three separate freelancers. We registered Microsive that quarter. The client became our first retainer. They're still a client.
We've grown to seven people in three years. We could be twenty. We don't want to be twenty. Small is the strategy.
Our studio is in Jaipur, in a 1960s building that someone tried to make a co-working space and gave up halfway. We kept the half they finished. The other half is a whiteboard the size of a wall.
Half the team works from Jaipur most days. The other half is remote — Bangalore, Pune, Goa. We meet in person every six weeks, no exceptions.
We could scale headcount. We don't want to. A team of seven can know every line of code and every client by name. Above 15, that breaks.
Excitement at 3am is not a feature. We pick stacks because they work, not because they trend.
Every project, every week. The first one is always rough. The fifth one is always shippable. The discipline matters more than the artifact.
We push to your GitHub org from commit zero. No 'we'll hand it over at the end.' The end is a fiction.
Sometimes the right answer is 'don't build this.' We say so. We've talked clients out of more projects than we've taken on.